Wednesday, April 2, 2008


If you are in direct sales, are you using fundraisers to find new customers and create sales? Every group out there needs money and many groups are on the lookout for something different.

If your company does not offer a fundraising program, create your own. Offer a specific percentage to the organization for all sales brought in. If you can, offer a free product to the person with the highest sales.

Fundraisers put a lot of people to work for you. Even if the organization only has 10 members collecting orders, you've got 10 people out there with your catalogs, getting sales for you and potential new customers.

Again, depending on what your company allows, make sure to include your business card in every order. Maybe even include a special thank you coupon, 10% off their next order with you. You know they are a potential customer. You know they like your product, so once they've ordered keep them as a customer.

Create a packet to mail to potential fundraiser groups. Include an introduction letter, a sample letter they could use for their customers, a catalog and your business card. Let them know when you'll be calling them to follow up.

Fundraisers are an excellent way to grow your direct sales business.

Audrey :)

1 comment:

Gaida said...

Hi Audrey,
I was involved with fundraising for our school for many years.. so I know how hard it is to come up with new ideas and to raise those much needed funds.

A lot of organizations will give you free advertising in their newsletter for your contributions.

Look for Trivia nights etc that you can offer prizes for.

Remember 'Word of Mouth' free advertising. Let your friends etc know that you offer fundraising options and let them help you spread the word.

I've started looking at offering ebooks as a fundraising option