Tuesday, December 8, 2009

Think Outside the Box

Thinking outside of the box is a must in direct sales. There are literally millions of distributors out there selling both their product lines and also offering their business opportunities.

The October 2009 issue of Business Week mentioned my favorite social media network, Facebook and shared how Facebook might be thinking outside of the box in the future. There is a possibility that Facebook might charge for a “no ads experience.” There is also a chance that Facebook might charge a service fee if you want your photos printed. You’ll still be able to upload photos, the only difference is they’d now offer a service to print them.

Nothing about the basic Facebook service will change. The service I love will remain the same, but there are now a few ways that this network might bring in additional revenue for themselves.

Thinking of the service and products you offer, what are some ways you can offer more? One suggestion is, if you have a large group is to offer a bulk rate catalog mailing service. Bulk rate requires about 300 pieces minimum. You can offer this as a service to those distributors on your team who may not want to purchase and mail a full package of catalogs. You can also offer this to those who don’t have 300 pieces they want to mail out. You’ll be making money by increasing your team sales though this additional service.

Take your current products and create something new. For example, I sell plastic containers. At gift giving times of the year, I can offer to sell cookies in a jar, or brownies in a jar for a price higher than the stand alone item. This might appeal to someone who otherwise would not have made the purchase.

What are some ways you can think outside the box to further your own direct sales business?

Audrey :)

Saturday, December 5, 2009

Using Postcards in Network Marketing

I have found postcards to be a wonderful marketing tool in network marketing. Many companies provide company postcards at a very minimal cost and the postage to send a postcard as of this writing is only twenty-eight cents.

I’d like to share several ideas on using postcards for your network marketing business:

1. Send a postcard to customers, leads and team members when it’s their birthday. A regular birthday card with postage can easily cost three dollars or more. With a company postcard and postage you’ll pay only fifty cents to wish someone a happy birthday.

2. Send a thank-you note for a purchase. Most companies have reports that show you orders that have been placed online. Send a note thanking the person for their purchase. Very few people today send thank-you notes. This gesture will make you stand out in customer service.

3. When a team member has a good month, send them a card letting them know what a great job they’ve done. Everyone I know enjoys hearing how wonderful they are.

4. If you receive great customer service at a local retail establishment, send a postcard to thank the business for their great service. Good customer service is not common these days and so when you receive it, let people know their smiles are appreciated.

5. When a potential recruit has taken the time to speak with you, send them a thank-you for their time card. If they are shopping around for a business opportunity, there is a good chance you’ll be the only one who sends them a thank-you note.

These are just five ways you can use postcards in your overall marketing plan for your business. How many other reasons can you think of to send a quick note to someone you’d like to do business with?

Audrey :)

Wednesday, December 2, 2009

Network Marketing – Promote Yourself as Eco-Friendly

If you are in network marketing, you have many opportunities to share your eco-friendly practices with team members and customers.

Whenever someone requests a catalog from me, I ask them if they would be interested in viewing the catalog online, thus saving paper. Over fifty percent of those I ask say yes.

For those that do request a paper catalog, I try to put stickers on the catalogs that say “share me with a friend.” I have even offered a discount for sharing the catalog and helping me get an additional customer order.

Instead of printing out company literature, create folders on your computer and store the information in the folders. I have several folders on my computer such as “company information”, “recruiting information”, “product information” and “customer information.”

When I read articles online that I really enjoy, instead of printing them out I save them to my computer. I have several folders for articles on my computer. I have “customer service”, “time management”, “sales tips” and more.

If you host home parties, consider using evites instead of paper invitations. Evites can be personalized and the site will keep track of R.S.V.P.’s and will even send out reminders for the party.

If you offer newsletters, offer an incentive for your customers and team members to receive your newsletter online instead of on paper through the mail. You’ll save money, paper and postage.

If you are delivering products to customers, ask if you can deliver the items without a bag. While a bag keeps the products neat and tidy, it also creates an item that eventually will end up in a landfill. If several people from one workplace are ordering, ask if you can have all orders shipped to one person. Not only will they save on shipping charges, but the company will be able to use fewer boxes to ship the order.

The ideas of being eco-friendly in network marketing are endless. Consider other ways you can help save the earth while providing your customers and team members with excellent service.

Audrey :)

Tuesday, December 1, 2009

Are You Mr/Mrs Temptation?

I read the most wonderful blog post this morning http://coachyourmind.blogspot.com/2009/11/hello-who-is-this.html

Dayne describes what I often see in network marketing. We're taught to listen for the "no" and then overcome it. We're told to present an offer that no one can refuse.

When you read Dayne's post, he shares that he never expressed an interest in what was being sold. He never asked for the phone call. He actually said no, yet the caller continued to peruse Dayne as if he were a lead.

Now, what would have happened if Dayne had said yes? The caller would've thought he had made a sale. But in reality, all he would have done is wear Dayne down. Once Dayne hung up, how excited do you think Dayne would have been?

Whether you're selling a specific product or your business opportunity, you want someone who means yes when they say yes. You want someone who is happy they said yes and enthusiastic to begin their new business with you.

Stay away from becoming Mr/Mrs Temptation. Instead make yourself known as Mr/Mrs Thoughtful or Helpful, the person others want to do business with.

Audrey :)