Saturday, October 24, 2009
With an account on Twitter, MySpace or Facebook, you can communicate with customers, potential customers, team members, upline members and even potential team members.
To make the most of social media for your network marketing business I’d like to suggest some goals:
1. Set a goal of commenting on at least ten items per day. You might comment on a photo, status or tweet. The point is that you’re opening the door to communication with the person you’re leaving the comment for.
2. Set a goal of requesting two new friends or following two new people each weekday. This is ten possible new friends each week. When you send the friend request, add a message. If you’ve followed someone, let them know why. Send them a message. Let the person know who you are and why you’ve requested they be your friend. Do you share a common friend? Do you live in the same town? What brought you to them? One word of caution, no one wants to read “I’ve sent you a friend request so that I can spam my ads to you.”
3. Answer those who take the time to message you, answer your tweets or comment on your page. Relationships are two way streets. If someone takes the time to send you a message or to comment on your page, answer them.
4. Set a goal of sending a private message to at least one person per day. Find something to talk about. Read their statuses or tweets and send them a direct message.
5. On the networks that allow photos, upload some of yours. Let people see you and see that you are a real person. I’ve received tons of comments on my photos. I post trip photos, family photos and even just fun photos. I give people something comment about.
Use these five tips to help build your following on the social networks. Network marketing is all about your network, so start building your today.
Tuesday, October 13, 2009
Very often I hear people say, “Oh I could never be in direct sales, I’d be too afraid.”
If you’d like to overcome your fear, the first step is identifying what it is you’re afraid of. I’ve found that when someone speaks of fear in direct sales, the fear usually is rooted in a few areas:
Fear of rejection – When someone says no to a product or a business opportunity, the salesperson needs to be able to understand that the “no” has nothing to do with the person. The no means that for today the product or opportunity does not meet the needs of the person you’re speaking to. Have you ever said no to something and then a week, month or year later said yes? This is because at the time you said no, the item you said no to did not meet your needs on that particular day. Your no was not about the sales person but about not needing the product right then.
Fear of being pushy – I think many of us have met pushy salespeople. They’re the ones who will call your house ten times in a one hour period. They’re the ones who forget to say hello and instead, immediately launch into a sales pitch. Those who are like this are probably like this outside of sales also. These are just people who believe they have all of the answers and that what they have to offer is the only possible solution to a buyer’s needs. If you’re not pushy now, then don’t become pushy once you begin selling a product.
Fear that the product will not meet the consumer’s needs – Make sure you clearly understand the return policy of your company. Make sure your customers know what their options are should they not be satisfied. Try some of the products before you sell them. All of us have made a purchase and that purchase did not meet our expectations. We return the product and go about our day. Often we’ll buy again from the seller, we just were not happy with that one product. If you’re comfortable with the company, if you like the company’s return policy, then feel confident selling their products to others.
Spend some time speaking with the person you have thought about joining but were too afraid to join. If they’re a non-pushy sales person, they’ll be able to share some thoughts and ideas with you with no obligation on your part. You still may decide that a direct sales career is not the right career for you, but you may just discover something you’ll love and be a part of for years to come.
Sunday, October 11, 2009
I’ve been asked many times the benefits of a direct sales business over a privately-owned one-person business. While I’m not suggesting one is better than the other, I’d like to share what I believe are some of the benefits of having a direct sales business:
1. Lots of options. There are many direct sales companies to choose from. You can choose a company that meets your needs in terms of products and compensation plans.
2. You do not have to develop the product yourself. The company will take care of product manufacturing and product support materials.
3. The start-up costs are usually very minimal. You pay for a starter kit and possibly a few support materials. While you can often purchase a company site, you do not need to invest in site development, shopping carts and other sales related items needed for an internet presence.
4. While the income is completely commissioned, the hours are very flexible. You can work around children’s schedules, outside work schedules and other commitments you may have. If you need to work in the early morning or late at night, it can be done.
5. Many people enjoy the recognition that direct sales offers. It’s really awesome to see your name in print and to be recognized for your achievements. I’ve heard many times that the recognition makes the work very worthwhile.
6. If you are a person who enjoys helping others, direct sales might be a perfect choice. You’ll help people through product sales and you’ll also help people when you bring them into the business and mentor them in sales and leadership.
7. The opportunity for personal growth is enormous. When I look back at where I was ten years ago and where I am today, it’s astounding. There are so many awesome mentors out there very willing to help you and coach you.
8. If you love the products you’re selling, it’s awesome to receive a discount on your own purchases. I’ve met many people over the years who have joined companies strictly for the benefit of the discount for themselves and their family.
These are just eight benefits of joining a direct sales company. Is network marketing right for you?
I was out with a friend this morning, taking a walk on one of the many trails that Santa Barbara provides us and I was struck by the many similarities my walk had to network marketing.
We took a path we’d been down before but today, with the weather nearing 80 degrees and some recent rain, the view we saw was different from the view we had just a month ago. This can happen in your business also. Perhaps you tried a marketing method several months ago and did not get the desired results. Try again. You may find a different result this time. Perhaps you’ve spoken to someone about becoming a distributor or buying your products. If they didn’t say yes, try again. It’s possible that life has changed for this person and they just might say yes this time. You might also consider trying a product that either you haven’t tried before or a product that perhaps you weren’t crazy about earlier.
As we walked, flowers that were not at all in bloom a few months ago were now in full bloom and both fragrant and beautiful. Your business will also go through cycles. There are times of year that are a bit slow and there are times of the year that sales and sponsoring will be more abundant.
We passed by many people along our route. Some were walking, some were jogging, some were on bikes, some were walking dogs, some were in groups and some were alone. We are all different. There is always more than one way to get from point A to point B. Each person we passed was enjoying the path a bit differently but each would end in the same spot. Some would get there quicker than others and some would have company along the way.
We also found that some people went out of their way to say “good morning” to us, while others turned the other way not wanting to engage in conversation. We also began a few exchanges. These exchanges were met in many ways. Some people just nodded their head and moved on. Some smiled and moved on. Others wanted to verbally engage with us and echoed our words of “good morning.” This is just another reminder that as we speak with others about our products and business, we will get a wide variety of responses.
Network marketing really is just another part of life with many similarities to those things you are already familiar with.
I was at the gym working out the other day and all of a sudden I began thinking about the similarities between network marketing and the gym.
When you first begin working out, it’s tough. It’s so tough in fact that many people quit and never come back. In network marketing, I often see people quit before the end of their first six months in the business.
When you first begin a routine at the gym, you do not see immediate results. It takes consistency and commitment before you’ll see results. The same is true with your business. You will not see immediate results. It takes time to develop customers and build a team.
I remember when I first started working out, after twenty minutes I was completely wiped out. As time went on, I was able to handle longer workouts and add more weights to my circuit routine. In your business, it will take time to learn about the company, learn about the products and develop a marketing routine that works for you.
The day I was thinking about all of this, I was doing circuit training, going from machine to machine. Each machine is different. Each machine works a different muscle group and each machine in my routine has a different weight amount on it. Each relationship in network marketing is different. Each person will have different needs and different expectations. It will be up to you to help meet those needs and expectations.
After I had been working out for a few months, I saw a change in not only my weight but also how I felt overall. Results were starting to show. I was becoming more and more motivated to work out each day as I knew I was going to see results. I also add weights and test out the new weight. You’ll find this is true in your business also. Work toward your first customer. After you have your first customer, begin working on your second customer. Each person you come in contact with might want the products you offer. You’ll never know until you ask.
Those who work out at the gym never stop working. They come in each day ready for a complete workout knowing consistency and commitment are the only way to see results. Apply these same principles to your business and you’ll see results there also.
If you are in direct sales, you should have at least one website of your own. A site of your own allows you to have a unique URL for the search engines, a unique URL for marketing purposes and a place where you can personalize the site each step of the way.
I am often asked how I built my websites since I’m not an HTML expert. My blogs are either Wordpress or Blogger, but my websites have all been built with a program called XSitePro website design software.
When I made my first website, I used Netscape. At that time they had a builder component that was helpful. After that, a friend gave me an old copy of DreamWeaver. Talk about complicated. DreamWeaver is meant for those who have website building knowledge.
I knew there had to be a better way to create a real website without paying a fortune and without knowing HTML. That’s when I was introduced to XSitePro. Patty Gale is the woman who introduced me to the product. She suggested I look at some of her sites. I was blown away. She assured me the program came with a 100% money back guarantee. I trusted Patty and I loved her sites. I bought the program.
Since that day, I’ve built 3 sites and upgraded when XSitePro introduced a newer version. I’ve never looked back.
Several of my webpages have hit the number one spot on the major search engines and I’ve received many compliments over the years on my sites.
The program is as simple to use as a word processor. In fact you build a site with the program tutorial before you ever start building your own site. In addition to the tutorial, there is also a message board community to help you with any questions you might have as you begin building your own sites.
I don’t want to turn this post into a long sales letter, so I’ll end by sharing the links to the two live sites I have up that were built using XSitePro. They are http://www.recipe-barn.com and http://www.scrapping-made-simple.com Take a look at the two sites. They were built using the XSitePro software.
If you decide to purchase the software, in addition to the support from the company, you are also welcome to contact me either via email or by phone. My email is here on the blog. I’m happy to email you my phone number.